The Palm Social is a Charleston, SC digital marketing & social media agency working throughout the Southeast
About Us
The Palm Social is a Charleston, SC social media marketing and content creation agency founded by Matt Peacock and Cary Ashley. We specialize in social media management, Instagram, TikTok, Facebook, drone videography, aerial photography, and brand photography for Lowcountry businesses.
Our team is dedicated to building real results for Charleston brands — from King Street boutiques and Mount Pleasant restaurants to Lowcountry hospitality and real estate. Whether you're growing your Instagram following, launching on TikTok, or refreshing your brand's digital strategy, The Palm Social brings the strategy and creativity to make it happen.
Our services include full social media management, monthly content packages, drone & aerial content, event coverage, influencer collaborations, and more. Based in Charleston, SC, we work with local and national brands — and we're happy to travel when the project calls for it.
Clients We’ve Worked With
SC Ports
Breeze Airways
Hotel Indigo Mount Pleasant
Charleston Harbor Resort and Marina
Hotel Emeline
Palmetto Breeze
Clean Water
Middleton Place
By The Way
Sunsets Waterfront Dining
NV Realty
Groceries Ahead
Uptown Hospitality Group
The Loutrel
Spritz Society
Palmaïa - The House of AïA
Embassy Suites by Hilton Asheville Downtown
Wasserman
Bal Harbour Shops Access Pop-up
Palmaïa - The House of AïA
Montage Big Sky
Daniel Island Ferry
Credit One Charleston Open
Cameo Facial Aesthetics
Uptown Hospitality Group
Luxury Simplified Retreats
SC Ports Breeze Airways Hotel Indigo Mount Pleasant Charleston Harbor Resort and Marina Hotel Emeline Palmetto Breeze Clean Water Middleton Place By The Way Sunsets Waterfront Dining NV Realty Groceries Ahead Uptown Hospitality Group The Loutrel Spritz Society Palmaïa - The House of AïA Embassy Suites by Hilton Asheville Downtown Wasserman Bal Harbour Shops Access Pop-up Palmaïa - The House of AïA Montage Big Sky Daniel Island Ferry Credit One Charleston Open Cameo Facial Aesthetics Uptown Hospitality Group Luxury Simplified Retreats
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Social media marketing cultivates relationships with existing customers by offering valuable content, fostering engagement, and showcasing brand personality. Simultaneously, it attracts new customers by amplifying visibility, leveraging word-of-mouth, and creating a dynamic, relatable brand presence, ensuring a lasting and impactful impression.
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Elevate your social media presence effortlessly with monthly photography, videography, and strategic planning packages. Stay relevant, save time, and stand out online.
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Professional photography and videography lend credibility, capturing your brand's essence and quality. They enhance marketing materials, websites, and social media, engaging audiences with captivating visuals that build trust, convey authenticity, and establish a lasting impression, driving business growth and recognition.
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Charleston Digital Marketing: Common Questions
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Most Charleston agencies charge $1,500 to $4,000 a month for ongoing social media management with content production included. Project work — a photo shoot, a drone session, a single campaign — is usually quoted separately. Below roughly $800 a month, a freelancer or doing it in-house is often the better call.
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The Palm Social is a digital marketing and social media agency based in Charleston, South Carolina. Founded by Matt Peacock and Cary Ashley, it is now a full team of photographers, videographers, licensed drone pilots and strategists. It was named Best Advertising Agency in Charleston in the Moultrie News Best of the Best 2026 awards. Clients have included SC Ports, Breeze Airways, Hotel Emeline, Charleston Harbor Resort, The Loutrel and Middleton Place.
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Yes. Any drone footage used commercially requires an FAA Part 107 certified pilot. Parts of Charleston also sit inside controlled airspace near Charleston International Airport, which needs authorization before flying. Hiring an uncertified operator leaves the liability with the business, not the pilot.
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Three to six months before organic social shows compounding results. Paid social moves faster but stops the moment you stop paying. Anyone promising significant organic growth in a few weeks is describing an outlier, not a plan.
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A social media agency manages your presence on platforms like Instagram and TikTok. A digital marketing agency covers that plus paid campaigns, content production, photography and video, and broader brand strategy. The Palm Social does both — social media management alongside brand photography, drone and aerial work, video production and paid social.